Market positioning - How To Discuss

Market positioning,

Definition of Market positioning:

1. An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumers mind.

How to use Market positioning in a sentence?

1. We had a really good market positioning strategy that was meant to out us ahead of the competition and make us great.
2. You should always know your market positioning and try to figure out ways to utilize where you stand at that time.
3. Krafts recent decision to remove artificial chemicals from their Original Mac and Cheese is a good example of market positioning because they are trying to attract customers who may have stopped purchasing their product due to ingredient concerns.